New creative resources to build a better world.
After its successful launch earlier this year, the Timber Framing Collective is introducing a suite of easy-to-use creative resources to help share the remarkable green story of Timber Framing.
Carrying on the industry-wide tagline of The Ultimate Renewable™, the campaign flags that timber is one of the only building materials that’s 100% renewable and sustainable, with each timber-framed house offsetting the CO2 emissions of roughly three family cars per year.
The resources include brochures, a fact sheet, posters, logos, social assets, videos and more that can be shared with customers. There’s even a Certificate of Installation, to congratulate consumers on choosing timber framing, the environmentally proactive choice, for their new home. Through these new resources, the Timber Framing Collective aims to empower the entire supply chain, from growers to consumers, to proudly stand up for timber and their craft.
Timber Framing Collective spokesperson, Richard Hyett, said, “By equipping everyone involved, these videos and assets provide the tools and knowledge needed to guide people back to a deep-seated love of timber framing.”
The assets are a part of a new campaign, ‘Let’s Build a Better World’, for the Timber Framing – The Ultimate Renewable brand. It’s designed to celebrate the contribution our industry is making to help our planet, as well as the practical benefits of timber framing (its durability, reliability, the ease with which it can be worked, etc), the innovation of our industry and the people involved in the industry throughout production and supply.
The campaign and assets were developed after research showed that despite timber framing being one of the most eco-friendly building materials, research has shown that many consumers still think cutting down trees is a bad thing. And despite most builders and fabricators preferring to work with timber, many have been steered to other materials due to consumer demand.
It’s a major problem, because as a rule, plantation-grown timbers of the type common in house frames represent significant carbon capture that lasts for the lifetime of that timber and a lower environmental cost when it comes to wildlife or soil health than the average bunch of kale or cotton T-shirt.
Hyett said, “Our research also showed that 78% of consumers would like an eco-friendly building material option from their builder or supplier, but less than half of builders and suppliers are likely to discuss sustainable materials with their clients.”
The resource package is designed to help builders, suppliers, designers and more give their clients access to engaging and educational content to help them make a more informed decision—which is exactly what consumers are asking for.
Anyone in the entire industry has unlimited access to all the assets that can be shared across social and digital platforms, presented to prospective clients, displayed in offices and display suites, and used to proudly share the message across every touchpoint—whenever and wherever best suits each organisation. These assets also enable anyone in the supply chain to learn more about timber framing and what makes it the obvious choice when it comes to building a better world.
The Timber Framing Collective is supported by some of the biggest businesses in the sector. All industry members are welcome to join the ever-growing group of supporters: all it takes is sharing these resources far and wide, putting timber squarely in the frame for Australian home builders and building a better world for the next generation.
Download the resources at www.renewabletimberframing.com.au/resources/
For more details on the campaign, visit the updated Timber Framing – The Ultimate Renewable website: at www.renewabletimberframing.com.au
