As Australian Made Week approaches, Timberlink’s commitment underscores the strength of local manufacturing. By Campbell McInnes

A PROUDLY AUSTRALIAN VOICE 

As the May/June issue of Timber Trader News reaches readers, it does so with a strong sense of national pride. Published by Timber Media Australasia, the magazine is proudly Australian Made and Owned, printed locally, and committed to showcasing the industries that keep Australia building. It’s only fitting, then, that Timber Trader News also carries the iconic Australian Made and Owned logo, aligning closely with the values celebrated during Australian Made Week 2026 (18–24 May). For the timber sector, this is more than a symbolic gesture; it’s a reflection of a deeply embedded commitment to local manufacturing, sustainability, and regional communities.

CELEBRATING 40 YEARS OF AUSTRALIAN MADE 

Now in its sixth year, Australian Made Week continues to champion the innovation, resilience, and craftsmanship behind products bearing the iconic green-and-gold kangaroo logo. In 2026, the campaign carries even greater significance as the Australian Made Campaign marks 40 years of supporting local industry. For timber manufacturers and suppliers, this milestone underscores a long-standing commitment to quality, sustainability, and national economic strength.

TIMBERLINK STEPS FORWARD 

Against this backdrop, Timberlink’s® recent announcement that it has become an official licensee of the Australian Made Campaign is both timely and telling. The certification applies across its range of renewable plantation pine products, including structural and engineered timber solutions such as NeXTimber® CLT and GLT, as well as Everdeck® composite decking.  For Timberlink CEO Paul O’Keefe, the decision reflects more than branding; it’s about reinforcing trust. Displaying the Australian Made logo gives customers confidence that their purchasing decisions directly support domestic manufacturing, local jobs, and regional economies. In an era where supply chains are under scrutiny and sustainability is front of mind, that level of transparency carries real weight.

STRENGTHENING LOCAL INDUSTRY AND COMMUNITIES 

The sentiment is echoed by Australian Made Campaign Chief Executive, Ben Lazzaro, who notes that licensees like Timberlink help strengthen the connection between consumers and the origin of the products they use every day. For the timber industry, this connection is particularly powerful.  Timber is not only renewable and versatile; it is also deeply tied to Australia’s regional communities, where forestry and manufacturing operations provide vital employment and economic stability.  Timberlink’s operations in Bell Bay, Tasmania, and Tarpeena, South Australia, are prime examples. Together, these facilities support more than 580 jobs and produce timber productsthat go into homes, commercial developments, and infrastructure across the country. By sourcing from sustainably managed Australian pine plantations, the company reinforces the environmental credentials that are increasingly critical in today’s construction landscape.

A VISIBLE COMMITMENT TO AUSTRALIAN MADE

 

The decision to stamp the Australian Made logo directly onto timber products and packaging is also a strategic one. As these products move across the nation, visible on trucks, building sites, and retail yards, they serve as a rolling endorsement of Australian manufacturing capability. It’s a simple but effective way to keep the message front and centre: choosing Australian timber is an investment in Australia itself.

BUILDING THE FUTURE WITH CONFIDENCE 

For the broader industry, Timberlink’s move signals a growing alignment between sustainability, local manufacturing, and consumer awareness. Architects, builders, and specifiers are increasingly prioritising materials that deliver not only performance but also provenance. The Australian Made logo offers a clear and trusted marker in that decision-making process.  As Australian Made Week encourages both businesses and consumers to “back Australia,” the timber sector is well positioned to lead by example. With its renewable resource base, advanced manufacturing capabilities, and deep regional roots, the industry embodies the very qualities the campaign seeks to celebrate innovation, resilience, and national pride.  Ultimately, the message is straightforward:  when you choose Australian-made timber, you’re not just selecting a building material.  You’re supporting local jobs, strengthening regional communities, and contributing to a more sustainable and self-reliant future.  And in 2026, that’s something worth building on.  For further information on the Timberlink products and range, please visit: www.timberlinkaustralia.com.au