ASH’s new engineered flooring is exactly what the customer asks for.

Australian Sustainable Hardwoods (ASH) has launched Australian Oak, an innovative and customisable engineered flooring range based on the results of an exhaustive survey of flooring specifiers, which asked the industry leaders for their preference, uses, issues and improvements.

A simple 5-step online process helps customers tweak their choices to fit their needs perfectly. Options start with Step 1 Size and then Step 2 Grade, with both Select grade and Feature grade available. ASH’s research shows consumers want a floor with either high character or one with little character – and not a mix, which is common in many flooring products.

Step 3 gives a range of finish options, from smooth through light brushed to deep brushed, while Step 4 Colour opens up the potential combinations enormously. More than 10 standard colours are available and near-endless customisation is possible, including colour matching on request.

Finally Step 5 lets buyers choose a lustre from Matte, Satin Gloss or High Gloss. All in all it represents over 300 possible combinations in the standard range alone.

“We wanted to create a flooring range that ticks all of the boxes we’re known for,” says Daniel Wright, ASH’s marketing manager. “If you buy from ASH, you expect a winning combination of flexibility in design, locally produced sustainable product, high in quality but representing superb value for money, and an ability to match with our other products for ‘consistent flow of design’.”

The engineered board is created from ASH’s sustainably harvested hardwood pressed to a super stable, cross-laminated hardwood ply. This creates a floor with a better life expectancy than a traditional solid timber floor. Design options include a wide plank, herringbone, Versailles parquetry panels and more. Floors are pre-coated with a world-class hardwax oil developed by Danish company, Vesting, and are thick enough to be sanded and re-polished multiple times throughout their life.

Engineered flooring has grown in popularity in recent years and now makes up about half the Australian market. However, since most product is international, customisation is almost impossible and delivery can take up to three months. Not with Australian Oak.

“Your customisable floor will be ready inside 2 weeks from ordering and all of the value adding is done right here in Melbourne by a Melbourne-owned and operated business,” says Wright. “It really is unique. It’s a great example of Aussie innovation making great use of a valuable timber resource, and we’re very proud of that fact.”

For full details on the Australian Oak flooring range, visit